Companion Book - Knowledge Networking: Creating the Collaborative Enterprise; a practical holistic view of knowledge management, virtualworking and the Internet, with practical toolkits for individuals, teams, enterprises and virtual organizations.
Capitalizing on Knowledge provides a blend of theory and practice, introducing concepts and frameworks in an easily understandable way, explained through practical guidelines and many examples. Particular features are:
- Models and frameworks that guide strategy development
- Diagrams and screen images to illustrate key principles
- Check lists to help guide practical implementation
- 12 full length cases studies
- Nearly 50 knowledge nuggets illustrating good practice
- 'Points to ponder' to stimulate thinking and decision-making
- Evaluation templates to assess your own organization's k-business readiness and capabilities
No other book brings all the elements of a k-business together in one place to provide a thought-provoking yet practical companion for individuals and organizations who want to capitalize on their knowledge.
"Writtten by one of the original KM practitioners, the book is easy to read and has a down-to-earth practical flavour." (Tony Brewer, Director, IMPACT e-Business Network)
"David Skyrme has observed and reflected on the KM community from its inception and he has acquired a better overview of the practices of knowledge management than any one I know. This is a very rich book; as full of useful insights as it is free of hype! A must-read for any aspiring knowledge capitalist." (Dr. Karl-Erik Sveiby)
"The book is a comprehensive source of insights and inspiration from someone who has been there. Skyrme is a true practitioner with a deep understanding of the forces behind the future knowledge business and its vast opportunities." (Klas Mellander, Chief learning designer, Celemi)
"Anyone seriously interested in knowledge commerce can benefit greatly from David Skyrme's ground breaking exploration of the intellectual capital fission and fusion being ignited in the emergence of the next generation e-knowledge market frontier.." (Bryan Davis, President, The Kaieteur Institute For Knowledge Management)
"Deeply pragmatic without being patronising - a fascinating exploration of the gritty, practical end of engaging in the Knowledge Economy". (David Snowden, Director (EMEA), IBM Institute for Knowledge Management)
"Knowledge is at the heart of wealth creation. Capitalizing on Knowledge is a most impressive coverage, with illustrative and practical references, on an emerging very important value space - creation and growth of knowledge business..." (Leif Edvinsson, Professor of Knowledge Economics, Lund University, Sweden)
- Chapter 1. Knowledge Inside-Out
- The evolving knowledge agenda
- Value through knowledge
- Beyond knowledge management
- Commercializing knowledge
- Chapter 2. E-business: A Platform for Knowledge
- From EDI to Internet commerce
- Knowledge on the Internet
- Internet innovations
- Dot.com winners and losers
- The agility gap
- Chapter 3. K-business: New Markets, New Models
- What kind of k-supplier are you?
- From fee to free
- From free to fee
- Which model is best?
- Chapter 4. Online Knowledge Markets
- Do knowledge markets exist?
- The attractions of markets
- What makes a good knowledge market?
- Potential and pitfalls
- Chapter 5. Productizing Knowledge
- Knowledge in products and services
- People-based services
- Object-based knowledge products
- Knowledge hybrids
- Completing the knowledge package
- The process of productizing
- Manage Your Workspace
- Chapter 6. Marketing Revisited
- What's the same, what's different?
- Know your customer
- Expect unexpected competitors
- Is your company k-ready?
- Products: emergent and evolving
- Prices: declining and dynamic
- Place: cyberspace
- Promotion: individual and interactive
- The knowledge of marketing
- Chapter 7. The 10Ps of Internet Marketing
- Packaging: open or closed?
- Portals: gateways to knowledge
- Pages: making an impression
- Progression: from free to fee
- Payments: a virtual necessity
- Performance: the bottom line
- The marketing cycle revisited
- Chapter 8. Developing a K-business
- What makes a good k-business?
- A good business concept
- Incubation: nurturing the idea
- The z-factor: putting it all together
- The customer experience
- Operational excellence
- Moving on: evolving and adapting
- Chapter 9. Directions and Dilemmas
- Innovation unleashed
- The upside-down enterprise
- Artificial or human intelligence?
- How do we value knowledge?
- Whose knowledge is it anyway?
- Do we need a WKO?
- The meta-knowledge economy?
- Sustaining the networked knowledge economy
Cases and examples featured include:
About.com, Arthur Andersen, BASF, Chase Manhattan, Cisco, Deja.com, DrKoop, Enron, Equityengine.com, Ernst & Young, First Tuesday, Goodstory, HP, iqport.com, KPMG, MatchCo, NASA, Porsche, Proctor & Gamble, Reuters, Shell, Siemens, Teltech, Scottish Knowledge, Virgin, Zurich.
Capitalizing on Knowledge: From e-business to k-business, David J. Skyrme, Butterworth-Heinemann.(2001).
280 pp. Paperback.
List Price: UK £19.99; US $24.95.
Publication date: June 2001.
Once you have the book, you can keep up with developments at the Capitalizing on Knowledge website.To place an order.
Related Publications and Services
- Knowledge Networking: Creating the Collaboriative Enterprise (Book)
- Creating the Knowledge-based Business (Report)
- Measuring the Value of Knowledge (Report)
- Knowledge Briefings
David Skyrme Associates provides consultancy services and workshops that provide more personalized knowledge on winning strategies and effective 'how-tos' for knowledge management. Please email email@example.com (or telephone +44 1635 253545).