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|Internet Marketing / Ecommerce|
Electronic commerce is on a rapid growth curve. Although much focus has been on transaction mechanisms and consumer use of the Internet, less attention has been given to the use of the Internet in business-to-business marketing, to improve customer relationship management, in building knowledge communities, or as a vehicle for k-commerce. We have analyzed trends in Internet marketing and commerce since its early days and also use it extensively for our own marketing and business development. We are thus ideally placed to help you assess opportunities and develop a winning Internet marketing capability. Although similar to our Enterprise Internet consulting, this service provides more focus and depth on marketing and trading over the Internet.
It is never too early to experiment with Internet commerce. The pace of change means that your marketing strategies need continual review in the light of Internet developments. Today, any marketing mix that is not currently using the Internet is likely to be sub-optimal. Although we have typically been retained to carry out market entry studies, you are also likely to find our involvement helpful when you:
By taking advantage of our analytical insights and practical Internet experience, you can achieve the following benefits:
We combine an analysis of your marketing plan, Internet presence and Internet Trends Analysis to devise appropriate Internet marketing and commerce strategies. Typical activities include:
Deliverables are tailored to client's requirements but will typically be one or more reports covering market analysis, Internet opportunities, recommendations on marketing and Internet enhancements. A market model spread sheet is another typical output.
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