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This one-day workshop is based around a set of proven marketing principles, appropriately modified and adapted to take account of the special characteristics of the Internet. Participants discuss the application of these principles in their own organizations. Illustrative cases are used as examples of good and not so good practice.
This is a public course run in London by Aslib (The Association for Information Management), with emphasis on marketing information products and services. It will run in 2002 on 30 May. Register via the Aslib course description, or see Further Details below for other options.
The Internet reaches some 300 million world-wide, each a potential customer. But how can you compete for their attention in a cyberspace that's overwhelmed with a high volume of information, some good, but much mediocre - or worse? This workshop draws on the lessons of those who have succeeded, and those who have not. It is based around a set of proven principles and provides many practical examples of those who market via the Internet. It offers a practical approach for those who are planning to market products or services via the Internet, and includes a hands-on session to review and validate the principles learnt.
On completing this workshop you will be able to:
See also the list of wider benefits you can expect from attending this workshop.
This workshop is a public course of Aslib (The Association of Information Professionals). Although primarily aimed at information professionals most of the lessons are generic. The course can be customized and adapted for in-house use, either at Aslib's premises in London or on-site. To discuss your specific requirements in further detail please contact our principal consultant David Skyrme. Email: firstname.lastname@example.org. Tel: +44 1635 25 35 45.
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